The most recent past of Berlin-Kreuzberg will always be connected to the need to purge the world of bourgeois sickness and commercialized culture, even though it's a riot fought in overpriced sneakers by now. Berlin's most prominent district has a story about enthusiastic streetwear and DIY-ethics turned professional business on the other hand as well. A kind of a fashionable utopia of ideas controlled by a three-headed overlord, if you will. It's the story of Iriedaily. The story of Berlin based company Iriedaily is a story about friendship first and foremost.